top of page
  • gcallender

Political Eggings

Australian politics is an exciting spectacle right now. One aspect is the emerging practice of showing your disagreement or disapproval of a politician by throwing an egg. Last week saw the second egg throwing incident on a high-profile politician in as many months. The first against the Conservative National Party’s Senator Fraser Anning, the second against the Prime Minster, Scott Morrison.

  • Political egging is nothing new – some of the better known eggings have targeted the former US President Bill Clinton, former German Chancellor Helmut Kohl, French President Emmanuel Macron and then-US Secretary of State, Madeleine Albright. The most consistently targeted was former US President, Richard Nixon, who holds several records. He was egged in three difference country spanning across three decades, and also was egged twice on the one day.

  • In the most recent attack, Morrison miraculously avoiding the contents of the unfertilised chicken ovum. He also turned the whole event into a significant PR win. Immediately following the attack, he was seen to help an elderly member of the Albury Country Womens Association who was knocked down in the scuffle. Additionally, he respectfully reprimanded the media present, asking them firmly to get the cameras out of the injured woman’s face. At the height of campaigning you can’t buy or create that kind of positive PR.

  • But the real beauty of the Morrison egging incident is in its contrast to Anning’s. Senator Anning, widely described as a homophobe, xenophobe, and Islamophobe, turned and punched the 17-year-old boy responsible for cracking the egg on the back of his head. While for many this is a legitimate retaliation to being struck in the head, the video has since gone viral with widespread condemnation of Anning and a degree of respect for the perpetrator, William “Egg Boy” Connelly. In contrast, Morrison remained composed and immediately looked to the welfare of others.

  • The greatest discussion online has been speculation as to why the egg smacked against Fraser Anning’s splattered, while egg used against the Prime Minister failed the break at all.

  • The most important factor to consider is - whatever the statement or message either protestor was trying to convey – it was lost. These were both deliberate, thought-out attacks, yet neither achieved their goal of getting their message heard.

  • While Trebuchet Pivot can assist with decision-making, strategy planning and messaging – please don’t approach us for planning political egg attacks.


Trebuchet Pivot - Your Trusted Partner

Local, national and global events can impact upon your business at any time. Trebuchet Pivot provides your business with the skills and knowledge to work through crises when your business is at its most vulnerable.

Exceptional leadership and comprehensive crisis and incident planning is critical to protect your organisations’ people, operations, assets, reputation and value. Trebuchet Pivot provides the insights and experience needed to address potential threats faced by boards and executive teams as they lead their organisations into the next decade and beyond.

We offer a broad range services that include:

  • the development of crisis management policy and plans

  • comprehensive training packages using the Trebuchet Pivot™ methodology - proven to guide leadership teams to ensure timely, transparent and appropriate responses when the unexpected occurs

  • tailored scenario training to practice board and executive team’s decision-making under pressure

  • strategy development for emerging incidents

  • response support in the event of a crisis

  • independent audit of existing crisis management and business continuity plans

  • crisis communications and media spokesperson training

71 views0 comments

Recent Posts

See All


bottom of page